Ms. Rose Kwena is the Chief Executive Officer, Kenya National Entrepreneurs Savings Trust Plc since 9th July 2022.

Rose is an accomplished micro-pensions expert with over 30 years' working experience attained in various fields cutting across marketing, communications, education and financial literacy. She has spent over 15 years in the informal sector pensions space mainstreaming the informal sector in financial inclusion, having previously worked at Kenya Tourist Board where she promoted Kenya as a preferred tourist destination.

She served in a number of leadership positions over the years as: Chief Manager, Corporate Communications (RBA); Country Coordinator, International Network on Financial Education at OECD (2010–2019); Head, Micro-Pensions Unit (National Treasury, 2019–2021); and Acting CEO, KNEST Plc (Nov 2021–July 2022). She identified the elusive informal sector workers and helped to establish the MBAO pension scheme (the first informal sector pension scheme in the world) in 2009, and spearheaded the development of the Trustee Development Program – Kenya (TDPK) in collaboration with Humber College (Canada), College of Insurance and Association of Retirement Benefits Schemes in 2012.

Rose holds a Master of Science degree in Corporate Communications (with an emphasis in Marketing) from Lindenwood University, USA and a Bachelor of Arts (Political Science and Arabic) from the University of Nairobi. She is an Associate of Toronto Leadership Centre, member of the International Association of Business Communicators and Marketing Society of Kenya (MSK) 2010 Warrior. She has certification from the Trustee Development Program – Kenya (TDPK), PROSCI Change Management and the Centre for Corporate Governance.